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Blog & Updates

Stay up to date on our advice and the latest industry trends.

10 Strategies to Boost Email Engagement

Email marketing is a powerhouse for small businesses growth, but crafting emails that truly engage your audience is an art. If you want to increase email engagement and get those coveted clicks on your call-to-action, EZY Marketing has 10 expert tips that will elevate...

Client Spotlight: Complete Buying Realty

The following is part of our Client Spotlight series – a peek behind the curtain at some of our remarkable clients and the story of their business. Complete Buying Realty is a trusted real estate agency serving clients in Northeast, Florida since 2015 with a...

EZY Marketing CEO Earns Entrepreneur Certificate

EZY Marketing CEO Catrine Fredrikson was recognized this month by the Jacksonville Women's Business Center as one of an elite group of women who completed their Entrepreneur Certificate Program. Catrine spent nearly a year taking continuing education courses in...

Eye-Catching Images: The Secret to Marketing Success

Just 50 milliseconds (0.05 seconds) – that’s how long it takes visitors to form an opinion of your website. Visual elements, such as images, play a significant role in shaping this first impression. Grabbing the attention of your audience has never been more critical,...

Client Spotlight: Northeast Florida Pediatric Society

The following is part of our Client Spotlight series – a peek behind the curtain at some of our remarkable clients and the story of their business. The Northeast Florida Pediatric Society (NEFPS) is a society for practitioners dedicated to the health care of children...

Welcome Chloe Stofan

Chloe Stofan has joined the EZY Marketing team as a Marketing Coordinator. She provides support in all areas of the company including digital marketing, social media, email marketing, and brand management. Chloe has worked as a freelance writer and photographer for...

Elevating Content Creation with AI

Compelling content is the cornerstone of successful marketing strategies for small businesses and nonprofits. However, creating high-quality content can be a daunting task, especially with limited resources and time constraints. Enter Artificial Intelligence (AI), a...

SCORE 2024 Women’s Business Conference

EZY Marketing's Catrine Fredrikson and Dixie Punsky were honored to be featured speakers at the 2024 Women's Business Conference presented by SCORE, the nation's largest network of volunteer expert business mentors. The event was held April 11 at the National...

Client Spotlight: Julie Payton Mortgage

The following is part of our Client Spotlight series – a peek behind the curtain at some of our remarkable clients and the story of their business. Julie Payton is a veteran of the real estate industry with 27 years of experience as a mortgage loan originator. Based...

Creating Content Calendars

Social media is an indispensable tool for businesses to connect with an audience, build brand awareness, and drive engagement. However, managing multiple social media platforms can be overwhelming and time-consuming. That's where a content calendar comes in handy! At...

Client Spotlight: Bluewater Maritime School

The following is part of our Client Spotlight series – a peek behind the curtain at some of our remarkable clients and the story of their business. Based in Jacksonville, Florida, Bluewater Maritime School has been providing maritime training for current and future,...

Choose the Best Social Media Platforms for your Business

Social media is a great way to connect with your audience, share content, network with like-industries, and advertise your products and services. At EZY Marketing, we believe it’s a great way to gather valuable information about your users which allows you to better...

Foundations for Online Marketing Success

No matter where you are in your marketing journey, building a solid online marketing foundation requires three actions: Reviewing your current status Creating a plan to reach your goals Executing your plan Following these steps paves the way to online marketing...

October Content Ideas for Email and Social Media

Fall into some great content this month! Use these content ideas to engage your email subscribers, grow your social media channels, or both! From ‘Make a Difference Day’ to National Pizza Month, these timely content ideas are perfect for emails, newsletters, social...

Client Spotlight: The RITA Foundation

The RITA Foundation is a Jacksonville, FL-based nonprofit supporting the fight against breast cancer through research, education, awareness, and patient care. Since 1996, it has raised more than $6 million through special events including three annual tennis...

Using Google Business Profile to Accelerate Business Growth

Using Google Business Profile to Accelerate Business Growth Having a strong online presence is crucial for businesses of all sizes. One powerful tool that can significantly impact your business growth is your Google Business Profile. Google Business Profile is a free...

September Content Ideas for Email and Social Media

September Content Ideas for Email and Social Media

Keep your customer relationships crisp as summer gives way to fall! Use these content ideas to engage your email subscribers and grow your social media channels! From Labor Day to “Ask a Stupid Question Day,” these timely content ideas are perfect for emails,...

10 Strategies to Grow Your Social Media Channels in 2023

Growing a social media audience in a crowded digital space requires a combination of effective strategies and consistent effort. EZY Marketing’s social media team shares some of their top tips on attracting long-term and loyal followers for your business or...

Client Spotlight: Teckrez

The following is part of our Client Spotlight series – a peek behind the curtain at some of our remarkable clients and the story of their business. Headquartered in Jacksonville, FL, Teckrez, Inc. develops, markets, and supplies tackifier resins and acrylic monomers...

Crafting the Perfect Branding Board

In today's competitive business landscape, building a strong brand identity is crucial for success. Your brand is the foundation of your business, reflecting its values, personality, and uniqueness. And one powerful tool to shape and communicate your brand effectively...

July Content Ideas for Email and Social Media

Don’t let customer relationships melt away this summer! Keep your cool and use these content ideas to engage your email subscribers, grow your social media channels, or both! From Independence Day to World Emoji Day, these timely content ideas are perfect for emails,...

10 Email Marketing Tips that Boost Results

Email marketing is a highly effective and budget-friendly way to generate leads and convert prospects for your business. We’ve cultivated 10 best practices to help boost your results and, ultimately, the bottom line: 1. Never Purchase Contact Lists The CAN-SPAM Act...

‘Elite’ Website Design for Insurance Agents

The following is part of our Client Spotlight series – a peek behind the curtain at some of our remarkable clients and the story of their business. EZY Marketing welcomed Elite Insurance Associates earlier this year to our growing, digital family. This Jacksonville,...

Avoid the Hackers! 5 Tips for Securing Passwords

Avoid the Hackers! 5 Tips for Securing Passwords

Are weak passwords putting your business assets and client information at risk? Roughly 50 percent of data breaches involve stolen passwords. Password security should be a top priority for individuals as well as businesses. A strong password policy is key to...

EZY CEO Featured Guest on SCORE Podcast

EZY CEO Featured Guest on SCORE Podcast

EZY Marketing CEO & Owner Catrine Fredrikson is the featured guest on this week's What's the Score Podcast!  Listen here SCORE, the nation's largest network of volunteer, expert business mentors, is dedicated to helping small businesses plan, launch, manage and...

Client Spotlight: Oxford Preparatory Academy

Client Spotlight: Oxford Preparatory Academy

The following is part of our Client Spotlight series – a peek behind the curtain at some of our remarkable clients and the story of their business. Oxford Preparatory Academy is a preeminent summer learning and enrichment program located in Jacksonville, Fla. Founded...

June Content Ideas for Email Marketing

Summer is coming! Be ready with sizzling content. If you’re stuck for ideas, try these holidays and themes for June. From Father’s Day to World Social Media Day, these timely content ideas are perfect for emails, newsletters, and social media. Pair them with a special...

Building a Community of ‘Book Sisters’

Building a Community of ‘Book Sisters’

The following is part of our Client Spotlight series – a peek behind the curtain at some of our remarkable clients and the story of their business. Donna and Charlotte came to us last year for help marketing their debut book Just Outside Your Window: Finding Insights,...

#Hashtags Made EZY

You’re probably familiar with #hashtags but using them effectively to grow your social media channels can be a bit of a challenge. We’re here to give you the lowdown. For the noobs, a hashtag is a word or phrase preceded by the pound symbol. First proposed by blogger...

May Content Ideas for Email Marketing

Email marketing has a return on investment (ROI) of $42 for every $1 spent, yet many small businesses and nonprofits struggle to capaitalize because they don't know what to write. If you're stuck for ideas, try these holidays and themes for May. From Mother's Day to...

Good Grief! We Keep Growing!

Good Grief! We Keep Growing!

EZY Marketing is pleased to welcome Good Grief to our digital marketing family. When Dave and Pat first came to us, they had combined their experiences as life coaches and former veterinarian clinic owners and were offering grief support sessions in their local...

Email Marketing Yields High Return on Investment

Did you know that 306 billion emails are generated each day and that number is expected to increase to 361 billion by the end of 2024? With such massive amounts of email sent daily, businesses and nonprofits often wonder if they are still effective. Do they generate...

Digging Deep with Generation Groundworks

We are excited to welcome Generation Groundworks to the EZY Marketing family. Generation Groundworks came to us for help with branding and marketing their Northeast Florida excavation business. The ‘dirt’ on this family-owned and operated company is that they...

Welcome Toni McCormack

Welcome Toni McCormack

Toni McCormack has joined the EZY Marketing team as a Marketing Coordinator. She provides support in all areas of the company including digital marketing, social media, email marketing, and brand management.  Toni has served as press aide for the USTA Pro Tennis...

January Holidays and Newsletter Ideas

January Holidays and Newsletter Ideas

January is a month full of days to celebrate and observances to, well, observe! Don't forget to tune in to our webinars to learn more about how to share content on social media > LINK So, grab a cuppa in observance of National Hot Tea Month and let's get started....

Holiday Season Marketing

Holiday Season Marketing

It’s no secret that consumer spending is higher during the holidays than any other time of year. The big question is: Will your business, organization, or nonprofit get your piece of the holiday pie?

EZY Marketing Celebrates 20 Years!

EZY Marketing Celebrates 20 Years!

We have some big news to share - EZY Marketing is celebrating 20 years in business! It has officially been 20 years since Catrine Fredrikson first started Interproject Services, which was later rebranded EZY Marketing. Over the last two decades, we've developed...

Goodbye & Welcome

Goodbye & Welcome

Jessica is moving on to start her own business. After more than 7 years of working with us at EZY Marketing, Jessica will be moving on to start her own graphic design business this month! Some of you may know she is an author, and her new business specializes in this...

Beginners Guide to Instagram Business

Beginners Guide to Instagram Business

We get it. Maybe you think that Instagram is just a place to post selfies and cute photos of your dog. But we’re here to let you in on a little secret; for business owners, it has the potential to be so much more.  With over 500 million users, Instagram has quickly...

5 Steps to Promote your Reopening Plans

5 Steps to Promote your Reopening Plans

It is clear that we are all longing to get back into the real world. There is only so many Tiger King jokes to hear and banana bread to eat before we all go crazy! How many puzzles have you finished by now? The good news is that things are looking up, and it is...

Marketing Updates and COVID-19

Marketing Updates and COVID-19

Things have been incredibly busy here at EZY Marketing as we help our clients send out timely updates regarding the global COVID-19 response. Marketing has never been a more vital way to reach your audience and let them know of your safety efforts and concerns. We...

Light CMS End of Life – What to Do Now

Light CMS End of Life – What to Do Now

Thousands of users were emailed last month from the LightCMS team with a huge announcement: LightCMS is ending. If you’re anything like us, this came as a bit of surprise (although we have to admit, not a huge shock). But like any good website designers, we are well...

How to Add Holiday Hours to Google My Business

How to Add Holiday Hours to Google My Business

It’s one of our biggest requests from clients as we approach the full holiday season – “How do I update my listing with holiday hours?” In this post, we wanted to lay out a full tutorial of how to set specific hours for the holidays on your Google listing. This is an...

What is Branding for Small Business?

What is Branding for Small Business?

Branding is a central concept to marketing, in any form. While we see thousands of dollars contributed to establishing branding for large corporations and big-name companies, many small business owners struggle to realize the importance of a good brand strategy. We’re...

5 Tips for Mastering Hashtags

5 Tips for Mastering Hashtags

What’s the deal with hashtags? We get this question more often than you would think. It seems that everyone knows about them, but hardly anyone knows how to make them work. So we wanted to sit down and set the record straight about how to use hashtags on your business...

Avoid Getting Sued: Copyrights & Your Business

Avoid Getting Sued: Copyrights & Your Business

You have a big event coming up. It’s jazz themed and you need to create a flyer, post it to your website, and put together a graphic for social media. Where do you go to find your main image? It would be so easy to just hop onto Google search, type in “jazz night”,...

Are You Being Phished? 5 Ways to Protect Your Data Now

Are You Being Phished? 5 Ways to Protect Your Data Now

Nearly everyone with a computer and access to the internet understands the basic concepts of cybersecurity. Odds are, you know that you should protect your passwords, change them regularly, and install anti-viral software for an extra layer of defense. But what do you...

Mastering Social Media in 2019 – What’s New?

Mastering Social Media in 2019 – What’s New?

One of the toughest things about digital marketing is that the industry is constantly changing. Anyone who’s tried to set up a Facebook business page, then gone to update it 6 months later will know the frustration of trying to find something in the same place as it...

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