Blog & Updates
Stay up to date on our advice and the latest industry trends.
Email Marketing Yields High Return on Investment
Did you know that 306 billion emails are generated each day and that number is expected to increase to 361 billion by the end of 2024? With such massive amounts of email sent daily, businesses and nonprofits often wonder if they are still effective. Do they generate...
Digging Deep with Generation Groundworks
We are excited to welcome Generation Groundworks to the EZY Marketing family. Generation Groundworks came to us for help with branding and marketing their Northeast Florida excavation business. The ‘dirt’ on this family-owned and operated company is that they...
Welcome Toni McCormack
Toni McCormack has joined the EZY Marketing team as a Marketing Coordinator. She provides support in all areas of the company including digital marketing, social media, email marketing, and brand management. Toni has served as press aide for the USTA Pro Tennis...
January Holidays and Newsletter Ideas
January is a month full of days to celebrate and observances to, well, observe! Don't forget to tune in to our webinars to learn more about how to share content on social media > LINK So, grab a cuppa in observance of National Hot Tea Month and let's get started....
Holiday Season Marketing
It’s no secret that consumer spending is higher during the holidays than any other time of year. The big question is: Will your business, organization, or nonprofit get your piece of the holiday pie?
EZY Marketing Celebrates 20 Years!
We have some big news to share - EZY Marketing is celebrating 20 years in business! It has officially been 20 years since Catrine Fredrikson first started Interproject Services, which was later rebranded EZY Marketing. Over the last two decades, we've developed...
Goodbye & Welcome
Jessica is moving on to start her own business. After more than 7 years of working with us at EZY Marketing, Jessica will be moving on to start her own graphic design business this month! Some of you may know she is an author, and her new business specializes in this...
Beginners Guide to Instagram Business
We get it. Maybe you think that Instagram is just a place to post selfies and cute photos of your dog. But we’re here to let you in on a little secret; for business owners, it has the potential to be so much more. With over 500 million users, Instagram has quickly...
5 Steps to Promote your Reopening Plans
It is clear that we are all longing to get back into the real world. There is only so many Tiger King jokes to hear and banana bread to eat before we all go crazy! How many puzzles have you finished by now? The good news is that things are looking up, and it is...
Marketing Updates and COVID-19
Things have been incredibly busy here at EZY Marketing as we help our clients send out timely updates regarding the global COVID-19 response. Marketing has never been a more vital way to reach your audience and let them know of your safety efforts and concerns. We...
Light CMS End of Life – What to Do Now
Thousands of users were emailed last month from the LightCMS team with a huge announcement: LightCMS is ending. If you’re anything like us, this came as a bit of surprise (although we have to admit, not a huge shock). But like any good website designers, we are well...
How to Add Holiday Hours to Google My Business
It’s one of our biggest requests from clients as we approach the full holiday season – “How do I update my listing with holiday hours?” In this post, we wanted to lay out a full tutorial of how to set specific hours for the holidays on your Google listing. This is an...
What is Branding for Small Business?
Branding is a central concept to marketing, in any form. While we see thousands of dollars contributed to establishing branding for large corporations and big-name companies, many small business owners struggle to realize the importance of a good brand strategy. We’re...
5 Tips for Mastering Hashtags
What’s the deal with hashtags? We get this question more often than you would think. It seems that everyone knows about them, but hardly anyone knows how to make them work. So we wanted to sit down and set the record straight about how to use hashtags on your business...
Website Security – Why You Need an SSL Certificate Yesterday!
Website Security – Why You Need an SSL Certificate Yesterday! Yes, this post is going to be full of tech stuff – but hang in with us, because you need to hear this! You wouldn’t ignore the check engine light in your car, would you? Consider this post the equivalent of...
Avoid Getting Sued: Copyrights & Your Business
You have a big event coming up. It’s jazz themed and you need to create a flyer, post it to your website, and put together a graphic for social media. Where do you go to find your main image? It would be so easy to just hop onto Google search, type in “jazz night”,...
Are You Being Phished? 5 Ways to Protect Your Data Now
Nearly everyone with a computer and access to the internet understands the basic concepts of cybersecurity. Odds are, you know that you should protect your passwords, change them regularly, and install anti-viral software for an extra layer of defense. But what do you...
Mastering Social Media in 2019 – What’s New?
One of the toughest things about digital marketing is that the industry is constantly changing. Anyone who’s tried to set up a Facebook business page, then gone to update it 6 months later will know the frustration of trying to find something in the same place as it...
Website on WordPress? Don’t Update Until You Read This!
Have you heard the buzz about Gutenburg? This WordPress platform upgrade has been a long time coming, and the WordPress 5.0 update is finally here! While we’re beyond excited to see some improved editing capabilities, this update is not without its...
Your Images are Killing Your Website
Everyone knows that images are some of the most important aspects of a well-designed website. But the size of those image files can have a huge impact behind the scenes, affecting how fast your website loads. The bigger the size, the longer it takes to...
We’ve Moved! How Not to Get Lost Finding Us
We've officially moved to a new location! Our old offices were rented out by an entirely new company, who wanted the whole suite of offices, which means EZY Marketing had to pack up and hop around the corner to a new location. Don't worry, if anything,...
SSL Certificates and How to Avoid Being “Not Secure”
We know we’ve been putting a lot of focus on web security in our last few posts, but there’s a good reason: it’s important! And not only for the people visiting your website, but it’s also becoming more important to the online presence of your business. The urgency to...
Data Privacy for Your Small Business
Now more than ever, data privacy and security are incredibly important for all businesses so we'd like to expand on our last blog post to help you stay ahead of the game. The European Union has taken a big step in ensuring the security of its citizens’...
GDPR for Small Business – What You Need to Know in the USA
GDPR. You are seeing it pop up everywhere in your feeds and emails. But what is it really and does it affect you as a business owner? Is it something you should be worried about for your website and digital marketing? In short, GDPR is General Data...
How Scheduled Posts Can Sabotage Your Brand
As social media experts, you will generally hear us telling you that scheduling out your posts in advance is an excellent idea. And don’t get us wrong, it is! Scheduling posts on social media in advance can save you tons of time and ensure that you always have...
File Formats and Printing – What You Should Know
Here EZY Marketing we often get questions about image file formats as soon as we create printed material for our clients. As long as we're using an image solely on a screen, things are often easy. We don’t need to worry too much about the file size of your images. But...
Email vs Social on 2016 Holiday Sales
Black Friday is one of the highest grossing days for shopping on commercial items in the United States, followed closely behind by the quickly growing Cyber Monday. Nearly everyone knows that they’ll get the best deals on these days, and so they draw...
Celebrating 15 Years at EZY Marketing!
We have some big news this weekend - EZY Marketing has hit a big milestone as of December 18, 2016. It has officially been 15 years since Catrine first started Interproject Services, the origin company that has since rebranded to EZY Marketing. In that time, we've...
Constant Contact’s New Editor
Creating an email shouldn't be a drag, but it should be as easy as drag-and-drop! Constant Contact's new 3rd-generation editor has tons of great features to get you started. Join us for a 60 minute free webinar Wednesday October 12 at noon.
EZY Marketing Closed Friday Due to Hurricane Matthew
As of this morning, Thursday October 6th, this is the projected path for Hurricane Matthew. EZY Marketing will be closed Friday, although we will be making an attempt to follow emails that come into our inboxes. We cannot guarantee that we will have power Friday, the...
Top 5 Email Marketing Mistakes You Need to Avoid
You asked, and we’ve been listening! Here’s a list of the top 5 mistakes we see clients make in their email marketing efforts that you need to avoid. Hopefully you’ll learn a little something and take the extra bit of time to apply these tips to your own...
Facebook Feed Changes are Here – What You Need to Know Now
If you have any concept of how Facebook news feed algorithms work, you'll know they are complicated and nobody really knows their exact formula (except maybe Mark Zuckerberg). But one thing we do know is that Facebook released an announcement that they are...
5 Common Myths About Small Business Social Media
It’s no secret that in order to help your business or brand’s online presence, you simply have to pay attention and participate in social media. But there is a lot of information flying around out there about what you can do and what you should do in order...
2015: A Year in Celebration!
The last year has been an amazing one for us here at EZY Marketing. As we begin 2016, we wanted to take a little time to reflect and thank you all for your support and patronage! With each job we finish, we take EZY Marketing one step further to where we...
Loving Our New Offices!
We thought we'd touch base with you and let you know that we are in love with our new offices (in case you haven't figured that out yet)! We have tons of space, and a big, brand new, shiny conference room that we can use for workshops and meetings with our...
There has never been a better time to get started with Email Marketing than today!
Constant Contact is having a Cyber Monday promotion this week only: 40% off your first 3 months for activating a new paid account! This is a perfect time to get started with your email marketing. In addition, EZY Marketing is offering a unique incentive...
Google My Business New Dashboard
Google has been a little sneaky lately - isn't it always? They have begun to roll out a new platform for your My Business dashboard. This is really a whole new design update intended to make it easier for the user to manage your business, especially if you...
White Space in Web Design
Today we’re going to touch on one of the most frequent issues we see with clients who come to us with outdated websites to fix. Frequently, they are overcrowded with colors and images, often with a background image (that is sometimes, to our horror,...
Announcing a New Service: Webinars
Something new is coming from EZY Marketing; Catrine's Constant Contact Club. Tomorrow Wednesday will we kick off our first live webinar. We will cover how to insert images and videos into a Constant Contact email. New webinars will take place the First Wednesday of...
5 EZY Ways to Polish Your LinkedIn Profile
LinkedIn is probably one of the most underutilized social media networking services amongst our clients. It's an excellent way to connect with other professionals in your area - the majority of LinkedIn users are in the age group of 35-54. It's actually...
Google’s New Algorithm
Things are constantly changing in the online world at a seemingly rapid pace. Sometimes it's incredibly difficult to keep up with everything that's important out there! But one of the most important changes this month in the online sphere is Google...