Blog & Updates
Stay up to date on our advice and the latest industry trends.
What is Branding for Small Business?
Branding is a central concept to marketing, in any form. While we see thousands of dollars contributed to establishing branding for large corporations and big-name companies, many small business owners struggle to realize the importance of a good brand strategy. We’re...
5 Tips for Mastering Hashtags
What’s the deal with hashtags? We get this question more often than you would think. It seems that everyone knows about them, but hardly anyone knows how to make them work. So we wanted to sit down and set the record straight about how to use hashtags on your business...
Website Security – Why You Need an SSL Certificate Yesterday!
Website Security – Why You Need an SSL Certificate Yesterday! Yes, this post is going to be full of tech stuff – but hang in with us, because you need to hear this! You wouldn’t ignore the check engine light in your car, would you? Consider this post the equivalent of...
Avoid Getting Sued: Copyrights & Your Business
You have a big event coming up. It’s jazz themed and you need to create a flyer, post it to your website, and put together a graphic for social media. Where do you go to find your main image? It would be so easy to just hop onto Google search, type in “jazz night”,...
Are You Being Phished? 5 Ways to Protect Your Data Now
Nearly everyone with a computer and access to the internet understands the basic concepts of cybersecurity. Odds are, you know that you should protect your passwords, change them regularly, and install anti-viral software for an extra layer of defense. But what do you...
Mastering Social Media in 2019 – What’s New?
One of the toughest things about digital marketing is that the industry is constantly changing. Anyone who’s tried to set up a Facebook business page, then gone to update it 6 months later will know the frustration of trying to find something in the same place as it...
Website on WordPress? Don’t Update Until You Read This!
Have you heard the buzz about Gutenburg? This WordPress platform upgrade has been a long time coming, and the WordPress 5.0 update is finally here! While we’re beyond excited to see some improved editing capabilities, this update is not without its...
Your Images are Killing Your Website
Everyone knows that images are some of the most important aspects of a well-designed website. But the size of those image files can have a huge impact behind the scenes, affecting how fast your website loads. The bigger the size, the longer it takes to...
We’ve Moved! How Not to Get Lost Finding Us
We've officially moved to a new location! Our old offices were rented out by an entirely new company, who wanted the whole suite of offices, which means EZY Marketing had to pack up and hop around the corner to a new location. Don't worry, if anything,...
SSL Certificates and How to Avoid Being “Not Secure”
We know we’ve been putting a lot of focus on web security in our last few posts, but there’s a good reason: it’s important! And not only for the people visiting your website, but it’s also becoming more important to the online presence of your business. The urgency to...
Data Privacy for Your Small Business
Now more than ever, data privacy and security are incredibly important for all businesses so we'd like to expand on our last blog post to help you stay ahead of the game. The European Union has taken a big step in ensuring the security of its citizens’...
GDPR for Small Business – What You Need to Know in the USA
GDPR. You are seeing it pop up everywhere in your feeds and emails. But what is it really and does it affect you as a business owner? Is it something you should be worried about for your website and digital marketing? In short, GDPR is General Data...
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