Workshops & Seminars

Learn to use online marketing to strategically grow your business.

Here at EZY Marketing we’re all about being a team. That means we’re more than just business partners – we’re friends.

EZY Marketing has partnered up with Constant Contact to offer strategic marketing solutions to meet your company’s needs. These presentations are free to you and can help your business or company learn to use online marketing and email marketing to strategically grow your business.

Catrine Fredrikson, an email marketing expert partnering with of Constant Contact®, Inc., offers seminars to help small businesses and nonprofits in the Jacksonville area understand how email marketing and social media marketing can drive success.

  • Getting Started with Email Marketing
  • Email marketing: simple strategies for success
  • Social Media Marketing Made Simple
  • Getting Started With EventSpot
  • Simple Strategies for Better Event Marketing
  • Grow your small business with Email and Social Media Marketing

Catrine has successfully completed Constant Contact’s email marketing and social media marketing best practices training and is available to speak to diverse small business and non-profit audiences on these subjects using content generated and field-tested by Constant Contact. Please contact Catrine directly to determine if she is available to present at your meeting or event and to discuss any additional requirements you may have.

Upcoming Workshops

Want Catrine to Speak at your Event?

Interested in having us come and speak to your group? We do that, too!

Just click on one of the headlines below to read more about some of the seminars that we offer this year.

Want something different? Give us a call – we’ll work something out to meet your needs!

Our educational seminars are just that: educational. Not thinly-disguised sales pitches, but workshops you can be confident to sponsor, and ones your members and guests will thank you for holding. We can speak on the hottest marketing topics and trends.

Best of all, I am an educational resource for you to use. Please consider me a key part of the benefit you provide to your membership/customers/prospects.

  • Typical, allow 1.5 – 2 hours for each seminar. We also offer short 20-45 minute presentations.
  • You are more than welcome to include your own segment to the workshop with information about your products and services.
  • Seminar room will need a projector screen and reliable internet connection.
  • Best of all… I can do the registration for the event, and set up the email, too.  All you need to do is invite your members, customers and prospects. 
Power of the Inbox - Tips & Tricks for Successful Email Marketing

What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do?

This powerful seminar takes you step-by-step through the keys to effective email marketing:

  • What it really is (and isn’t)of the inbox!
  • Grow a healthy list
  • Create great content
  • Customize a beautiful, mobile-friendly template that matches your brand
  • How to get your emails opened
  • Tracking your results

From revealing why regular email doesn’t work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don’t!), this seminar will give you the keys to the most effective marketing you can do: email marketing.

 

Email Marketing Quickstart presentation

…a step by step walkthrough of setting up Constant Contact’s email tool for your business.

Catrine Fredrikson will present this live, guided demonstration on the tools and features inside Constant Contact’s email marketing system. In this time-efficient, highly practical 2-hour class, you will learn the basics so you can get going with your own email marketing, including:

Email Marketing; can’t live with it, can’t SURVIVE without it. We understand that kick starting your email marketing strategy can be a daunting task. It takes all of the things that small businesses and non-profits don’t seem to have- time, effort and budget. That’s why Constant Contact is offering a workshop that it designed to assist you with finally taking the email marketing leap that you’ve wanted to make. Whether you are looking to switch from a competitor or you have never used email marketing before, we guarantee that by attending this workshop you will walk away with:

 

  • The newest and coolest version of Constant Contact
  • An understanding of the basics of creating mobile responsive emails that produce real results.
  • Next steps in producing your email marketing strategy.
  • Outline:
    • Create a free test account (if you don’t already have one)
    • Choosing a template and get started in minutes
    • Build your own Template – it’s not hard!
    • Adding Email Content
      • Logo
      • Headline
      • Images and videos
      • Action buttons
      • Social media buttons
    • Sending an Email

Time to give your business the attention it deserves.

It’s a relaxed, friendly educational session – bring your questions!

Drive New Business with Social Media

Guide to Successful Social Media Marketing

Social media has changed the marketing game for small businesses and nonprofits. You know it can help to drive new and repeat business for your organization but do you know why? Do you know which social media platform will have the biggest bang for your buck? And when you start create a profile, do you know what to say and how to grow your following?  Let us make social media easy for you!

Join us for our “Guide to Successful Social Media Marketing” workshop. From understanding the different social media platforms, to choosing what to say and where to say it, this seminar will give you the keys to the most effective social media marketing for you.

What we’ll cover:

  • Determine the platform that’s right for you and your organization
  • Announce your presence and build your network
  • Create and share content that encourages action
  • Understand social media advertising and learn your options
  • Convert social media leads into potential customers by growing your email list
30 Ways to Grow Your Email List

Email marketing is only as effective as your least engaged subscriber. That’s why having an interested and qualified list of contacts that you can stay top of mind with, is vital to your business. Continuing to grow that list is just as important.

In our “30 Ways to Grow Your List” workshop, we will discuss various strategies to capture new contacts and to build relationships with your subscribers so you can see the real business results that you deserve.

Our workshop will cover:

  • Reasons why someone should join your list
  • How to ask people to join your list “face-to-face”
  • How to use social media to grow your list
  • How to grow your list on your website or blog
  • How to use print material to get people to sign up
  • How to use events to help grow your list
  • How to use incentives and giveaways to grow your list

Plus, you’ll have a chance to network with other attendees and grow your contact list, live during the workshop!

Automate Your Marketing

Planning ahead to convert and keep

Do you send the same information over and over? Do you ever forget to follow up with new subscribers, customer anniversaries and birthdays? How do you share your great case studies, success stories and customer testimonials? Or introduce customers to your diverse product or service offerings? And do you wish you had a way to reward new subscribers & inspire them to take action right NOW, when their interest is HOT?

Autoresponder campaigns do what YOU wish you had the time to do! Us them to follow up, inform, entertain, & provide incentives for action & engagement – they work automatically while you focus on your business. This seminar will help you:

  • Learn the difference between automated messages and autoresponder campaigns
  • Decide where autoresponders can help you do better marketing communications
  • Understand key actions that trigger emails to be sent
  • Identify what steps to take to design effective autoresponder campaigns
  • Design the “evergreen content” that works best for your audiences

We’ll also cover dos and don’ts, show a sample autoresponder calendar, and share real case studies of success with autoresponder campaigns. Join us!  

Standout Subject Lines: Get Open, Get Read, Get Results

Ignored – or Engaging? How are your subject lines working – or NOT working – to capture the attention and interest of your audience?

This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines. We’ll cover:

  • The three keys that make or break your subject line (and how short your window really is..)
  • What works – and what does NOT work – in capturing your readers’ attention
  • Length, brand, urgency and offers – make them work for your subject lines
  • Before and after examples that make it crystal clear how to improve your results

Get their attention – get in the door – and get the response you desire. Whether you are trying to get read, realize revenue, increase your reach or inspire referrals, your subject lines are a key to your success!

Look Great in the Inbox: The 7 Don’ts of Email Design

First impressions matter – how are YOU doing with your emails? This seminar will help you avoid common mistakes and maximize your emails for powerful impact! You’ll learn:

  • Branding beyond the logo –how placement, pictures, even colors can re-inforce recognition & engagement
  • Readability –including fonts, white space and single-column design
  • Images –including sizing, placement, links and more
  • Sharability –are you going social with your email? Easy tips to encourage more cross-platform engagement

Join us for this fast, info-packed seminar packed with tips, techniques and tools to help you navigate the dos and the don’ts for your own email marketing! 

Measuring Your Marketing

Metrics – can be like magic. Have you wondered: how can the reports and analytics of digital marketing give you the insight and key info you need to succeed? This seminar will take you step-by-step through the amazing data generated by all the key online marketing tools – and give you tips on how to use it. You’ll learn:

  • How email open- and click-through reports can help you know:
    • Which of your products/services are hot, which are not, and how to test for best results
    • Out of a field of everyone, who is interested in what topics – so you can focus your precious time, efforts & energy
    • The calls to action/messaging that actually WORK
    • Best times, days and ways to get the response you want
  • How evaluating event registration and survey response patterns can help improve your next campaign by leaps and bounds
  • How social media engagement and click rates can tell you the topics, type of media posts, and frequency your connections really want
  • How research, setting goals, monitoring campaign results and applying lessons learned will continually improve your results!
Content Marketing: What to Say & How to Say It

Heard of “location, location, location”? For online marketing, it’s “Content, Content, Content!”

What you say, and the way you say it (tone, date & time, frequency) is how you will attract, engage and be shareworthy to your audiences.

What are the Keys to Great Content?

This seminar will teach you the time-saving tips, techniques, and yes, even apps that will help your content – and the way you share it – succeed! You’ll learn how to:

  • Create
  • Curate
  • Extend

…the content that will help you achieve your goals. We’ll cover tidbits like how many links create the most engagement, how to turn questions into high-open subject lines, tips on using graphics, pictures and videos, re-purposing content across multiple platforms, and more. And, we’ll give you the structure and tools to make creating your content fast, easy and effective.

Email Marketing Trends

Today’s consumers expect businesses to provide experiences tailored to their needs, interests, and habits. If your marketing messages aren’t relevant and easily read on mobile devices, you can expect consumers to move on. It’s now more critical than ever to get the right message to the right person at the right time.

Join us we explore the top email marketing trends for small businesses and simple ideas to incorporate them into your marketing plans, including:

  • How to use data to make smarter marketing decisions
  • How to create a more personalized email messages
  • How to do more business and save time with simple automation