The following is part of our Client Spotlight series – a peek behind the curtain at some of our remarkable clients and the story of their business.
Based in Jacksonville, Florida, Bluewater Maritime School has been providing maritime training for current and future, merchant mariners since 1998. The school offers 3-week Ordinary Seaman (OS) training courses that prepare students for entry-level positions on inland, near coastal, and international waters. Advanced certification courses such as Able Seaman and Advanced Firefighting are also offered. All Bluewater courses are U. S. Coast Guard-approved and lead to the issuance of Merchant Mariner Credentials (MMC) – required for all Maritime occupations.
EZY Marketing welcomed Bluewater Maritime School to our digital family in 2023. They came to us with the need to improve and manage their social media and to increase student enrollment. We began with the redesign of their logo to better convey Bluewater’s mission, vision, and personality.
Having established accounts on Facebook and Instagram already in place, EZY Marketing’s social media team set to the task of increasing and improving Bluewater’s weekly content by creating custom graphics, captions, and using hashtags to enhance engagement. Using a content calendar, we plan, schedule, and organize Bluewater’s marketing efforts across social media channels each week, thereby, maintaining a strong, consistent, and constant presence.
EZY creates and designs paid advertising to run on radio, Facebook, and Instagram to further drive potential students to the Bluewater website. EZY Marketing has also been working closely with the Bluewater team to better market the maritime school to high schools around the Jacksonville area.
With approximately 100 new students registering each month, EZY Marketing employed its digital expertise by designing several technology-integrated website pages added to the existing Bluewater website, allowing students to register and pay online. In addition, EZY has designed backdrops for the school, creates regular email campaigns (such as ‘First Day of Class’ reminders, etc) and employs ClickSend (a business communications software company) to send and receive mass texts to Bluewater’s future and current students.
The team at EZY Marketing loves working with startups and established businesses, like Bluewater Maritime School and are proud to offer the same concierge-level service and 23 years of digital marketing experience to all our clients – large or small. We love seeing your business grow and we’re here to make it EZY!
To learn more about Bluewater Maritime School visit: https://www.maritimeschool.org