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Do you want to drive traffic to your website? Start a blog!

Small businesses and entrepreneurs often come to us with the same issue: no one is visiting their shiny new website! One of our best tips is to add a blog or news section. Not only does regular blogging help increase website traffic, but it also plays a significant role in improving your site’s search engine optimization (SEO), helping you grow and attract new customers.

In this blog, we’ll explore how blogging can benefit your business, share ways to get more mileage out of your blogs, and offer tips on what to write.

Why Blogging Matters

  • Improves SEO: Search engines love fresh, relevant content. By regularly updating your blog, you provide search engines like Google with new content to index, which can improve your site’s ranking in search results. High-quality blog posts with targeted keywords can help you rank for specific search terms related to your business.
  • Drives Traffic to Your Website: Each new blog post creates an opportunity for your site to appear in search engine results, leading to increased organic traffic. Sharing your blog posts on social media and other platforms can drive even more visitors to your site.
  • Builds Authority and Trust: Consistently publishing informative and helpful content can establish your business as an authority in your industry. When potential customers see that you are knowledgeable and reliable, they are more likely to trust your brand and choose your products or services.
  • Engages Your Audience: Blogging allows you to connect with your audience on a deeper level. By addressing their pain points, answering their questions, and providing valuable insights, you can build stronger relationships with your customers.

Getting More Mileage out of Your Blog Content

Writing blogs takes a bit of time and effort so you’ll want to get the most out of that investment. At EZY Marketing, we recommend repurposing your blog content across your marketing channels.

  • Email Marketing: Include a summary of your latest blog posts in your email newsletters. This keeps your subscribers engaged and drives traffic back to your website.
  • Social Media: Break down your blog posts into bite-sized snippets, quotes, or lists that can be easily shared on platforms like Facebook, Instagram, LinkedIn, or X (formerly Twitter). Support images or infographics are especially helpful.
  • Video Content: Transform your blog content into videos. Short-form video content is gold on social media! Longer how-to videos can be added to your YouTube channel.

What to Blog About

If you’re new to blogging and not sure where to start, consider these ideas:

  • Frequently Asked Questions: Start by addressing the questions you get repeatedly from customers. These are likely to be the most relevant and helpful topics.
  • New Products or Services: Announce new offerings with detailed blog posts that explain their benefits and features. This can generate excitement and drive sales.
  • Industry News and Trends: Share your insights on the latest developments in your industry. This positions your business as a thought leader and keeps your audience informed.
  • Case Studies and Success Stories: Showcase how your products or services have helped other customers. Real-life examples can be very persuasive.
  • How-To Guides and Tutorials: Create step-by-step guides that teach your audience how to do something related to your business. These posts are often highly shareable.

The Bottom Line on Business Blogs

Blogging is a powerful tool that can significantly boost your website traffic and improve your SEO. By consistently publishing valuable content, you can attract more visitors, build trust with your audience, and establish your business as an authority in your industry.

If you are having trouble getting started, or you would like professional help in researching and writing blogs, please contact us. We ghost-write blogs for many clients and have expertise across a wide range of industries.

Happy blogging!

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