Digital and Online Marketing Presentation
for Tallahassee FICPA Chapter
Tuesday, November 10, 2020, 12:00 – 2:00 pm

Presenters:

• Catrine Fredrikson
• Jessica Medina

Digital Marketing Trends

(50 minutes) 1 hr TB

• Introduction 5 min
• Marketing Automation 5 min
• Content Marketing 10 min
• Video Marketing 10 min
• Mobile Marketing 10 min
• Social Media 5
• Questions 5 min

Your 3 Steps to Be Found Online

(50 minutes) 1 hr TB

• Introduction 5 min
• Google My Business 15 min
• Mobile Responsive Website 5 min
• Pay per Click Advertising 10 min
• Content-Content-Content 5 min
• Importance of SSL Certificates 5 min
• Summary/Questions 5 min

Total CPE Credit (# Minutes A&A, TB, B) # hr A&A, TB, B       100 min TB