Blog & Updates

Stay up to date on our advice and the latest industry trends.

EZY Marketing Celebrates 20 Years!

EZY Marketing Celebrates 20 Years!

We have some big news to share - EZY Marketing is celebrating 20 years in business! It has officially been 20 years since Catrine Fredrikson first started Interproject Services, which was later rebranded EZY Marketing. Over the last two decades, we've developed...

Goodbye & Welcome

Goodbye & Welcome

Jessica is moving on to start her own business. After more than 7 years of working with us at EZY Marketing, Jessica will be moving on to start her own graphic design business this month! Some of you may know she is an author, and her new business specializes in this...

Beginners Guide to Instagram Business

Beginners Guide to Instagram Business

We get it. Maybe you think that Instagram is just a place to post selfies and cute photos of your dog. But we’re here to let you in on a little secret; for business owners, it has the potential to be so much more.  With over 500 million users, Instagram has quickly...

5 Steps to Promote your Reopening Plans

5 Steps to Promote your Reopening Plans

It is clear that we are all longing to get back into the real world. There is only so many Tiger King jokes to hear and banana bread to eat before we all go crazy! How many puzzles have you finished by now? The good news is that things are looking up, and it is...

Marketing Updates and COVID-19

Marketing Updates and COVID-19

Things have been incredibly busy here at EZY Marketing as we help our clients send out timely updates regarding the global COVID-19 response. Marketing has never been a more vital way to reach your audience and let them know of your safety efforts and concerns. We...

Light CMS End of Life – What to Do Now

Light CMS End of Life – What to Do Now

Thousands of users were emailed last month from the LightCMS team with a huge announcement: LightCMS is ending. If you’re anything like us, this came as a bit of surprise (although we have to admit, not a huge shock). But like any good website designers, we are well...

How to Add Holiday Hours to Google My Business

How to Add Holiday Hours to Google My Business

It’s one of our biggest requests from clients as we approach the full holiday season – “How do I update my listing with holiday hours?” In this post, we wanted to lay out a full tutorial of how to set specific hours for the holidays on your Google listing. This is an...

What is Branding for Small Business?

What is Branding for Small Business?

Branding is a central concept to marketing, in any form. While we see thousands of dollars contributed to establishing branding for large corporations and big-name companies, many small business owners struggle to realize the importance of a good brand strategy. We’re...

5 Tips for Mastering Hashtags

5 Tips for Mastering Hashtags

What’s the deal with hashtags? We get this question more often than you would think. It seems that everyone knows about them, but hardly anyone knows how to make them work. So we wanted to sit down and set the record straight about how to use hashtags on your business...

Avoid Getting Sued: Copyrights & Your Business

Avoid Getting Sued: Copyrights & Your Business

You have a big event coming up. It’s jazz themed and you need to create a flyer, post it to your website, and put together a graphic for social media. Where do you go to find your main image? It would be so easy to just hop onto Google search, type in “jazz night”,...

Are You Being Phished? 5 Ways to Protect Your Data Now

Are You Being Phished? 5 Ways to Protect Your Data Now

Nearly everyone with a computer and access to the internet understands the basic concepts of cybersecurity. Odds are, you know that you should protect your passwords, change them regularly, and install anti-viral software for an extra layer of defense. But what do you...

Mastering Social Media in 2019 – What’s New?

Mastering Social Media in 2019 – What’s New?

One of the toughest things about digital marketing is that the industry is constantly changing. Anyone who’s tried to set up a Facebook business page, then gone to update it 6 months later will know the frustration of trying to find something in the same place as it...

Your Images are Killing Your Website

Your Images are Killing Your Website

Everyone knows that images are some of the most important aspects of a well-designed website. But the size of those image files can have a huge impact behind the scenes, affecting how fast your website loads. The bigger the size, the longer it takes to...

We’ve Moved! How Not to Get Lost Finding Us

We’ve Moved! How Not to Get Lost Finding Us

We've officially moved to a new location! Our old offices were rented out by an entirely new company, who wanted the whole suite of offices, which means EZY Marketing had to pack up and hop around the corner to a new location. Don't worry, if anything,...

SSL Certificates and How to Avoid Being “Not Secure”

SSL Certificates and How to Avoid Being “Not Secure”

We know we’ve been putting a lot of focus on web security in our last few posts, but there’s a good reason: it’s important! And not only for the people visiting your website, but it’s also becoming more important to the online presence of your business. The urgency to...

Data Privacy for Your Small Business

Data Privacy for Your Small Business

Now more than ever, data privacy and security are incredibly important for all businesses so we'd like to expand on our last blog post to help you stay ahead of the game. The European Union has taken a big step in ensuring the security of its citizens’...

How Scheduled Posts Can Sabotage Your Brand

How Scheduled Posts Can Sabotage Your Brand

As social media experts, you will generally hear us telling you that scheduling out your posts in advance is an excellent idea. And don’t get us wrong, it is! Scheduling posts on social media in advance can save you tons of time and ensure that you always have...

File Formats and Printing – What You Should Know

File Formats and Printing – What You Should Know

Here EZY Marketing we often get questions about image file formats as soon as we create printed material for our clients. As long as we're using an image solely on a screen, things are often easy. We don’t need to worry too much about the file size of your images. But...

Email vs Social on 2016 Holiday Sales

Email vs Social on 2016 Holiday Sales

Black Friday is one of the highest grossing days for shopping on commercial items in the United States, followed closely behind by the quickly growing Cyber Monday. Nearly everyone knows that they’ll get the best deals on these days, and so they draw...

Celebrating 15 Years at EZY Marketing!

Celebrating 15 Years at EZY Marketing!

We have some big news this weekend - EZY Marketing has hit a big milestone as of December 18, 2016. It has officially been 15 years since Catrine first started Interproject Services, the origin company that has since rebranded to EZY Marketing. In that time, we've...

Constant Contact’s New Editor

Constant Contact’s New Editor

Creating an email shouldn't be a drag, but it should be as easy as drag-and-drop! Constant Contact's new 3rd-generation editor has tons of great features to get you started. Join us for a 60 minute free webinar Wednesday October 12 at noon.

EZY Marketing Closed Friday Due to Hurricane Matthew

EZY Marketing Closed Friday Due to Hurricane Matthew

As of this morning, Thursday October 6th, this is the projected path for Hurricane Matthew. EZY Marketing will be closed Friday, although we will be making an attempt to follow emails that come into our inboxes. We cannot guarantee that we will have power Friday, the...

Top 5 Email Marketing Mistakes You Need to Avoid

Top 5 Email Marketing Mistakes You Need to Avoid

You asked, and we’ve been listening! Here’s a list of the top 5 mistakes we see clients make in their email marketing efforts that you need to avoid. Hopefully you’ll learn a little something and take the extra bit of time to apply these tips to your own...

5 Common Myths About Small Business Social Media

5 Common Myths About Small Business Social Media

It’s no secret that in order to help your business or brand’s online presence, you simply have to pay attention and participate in social media. But there is a lot of information flying around out there about what you can do and what you should do in order...

2015: A Year in Celebration!

2015: A Year in Celebration!

The last year has been an amazing one for us here at EZY Marketing. As we begin 2016, we wanted to take a little time to reflect and thank you all for your support and patronage! With each job we finish, we take EZY Marketing one step further to where we...

Loving Our New Offices!

Loving Our New Offices!

We thought we'd touch base with you and let you know that we are in love with our new offices (in case you haven't figured that out yet)! We have tons of space, and a big, brand new, shiny conference room that we can use for workshops and meetings with our...

Google My Business New Dashboard

Google My Business New Dashboard

Google has been a little sneaky lately - isn't it always? They have begun to roll out a new platform for your My Business dashboard. This is really a whole new design update intended to make it easier for the user to manage your business, especially if you...

White Space in Web Design

Today we’re going to touch on one of the most frequent issues we see with clients who come to us with outdated websites to fix. Frequently, they are overcrowded with colors and images, often with a background image (that is sometimes, to our horror,...

Announcing a New Service: Webinars

Something new is coming from EZY Marketing; Catrine's Constant Contact Club. Tomorrow Wednesday will we kick off our first live webinar. We will cover how to insert images and videos into a Constant Contact email. New webinars will take place the First Wednesday of...

5 EZY Ways to Polish Your LinkedIn Profile

LinkedIn is probably one of the most underutilized social media networking services amongst our clients. It's an excellent way to connect with other professionals in your area - the majority of LinkedIn users are in the age group of 35-54. It's actually...

Google’s New Algorithm

Things are constantly changing in the online world at a seemingly rapid pace. Sometimes it's incredibly difficult to keep up with everything that's important out there! But one of the most important changes this month in the online sphere is Google...

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